Promotions need to be as unique as the client. One promotion may prove to be extremely successful for one client and as equally disastrous for another. One size does not fit all. Ashley, along with your assistance will evaluate your business, its strengths and its goals and will create promotional concepts that will make your business stand alone from your competition. Ashley has the staff, the contacts and creative personnel to make any promotion a reality and can coordinate and execute the entire promotion for you, if you so choose.
Ashley is also a huge fan of client cross promoting. By involving more than one non competing client with another it can make for some very unusual but cost effective and publicity rewarding campaigns.
Below are just a few examples of promotional concepts we have created for our clients.
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Name: Yuengling Ultimate Tailgate Party
Clients: Yuengling Brewery and Ashley Furniture
Concept Question: Where's the best seat in the house to see the football game?
Answer: In your own home!
Concept: Patrons need to visit various restaurants and bars on particular nights of the promotion. That evening someone at the venue wins an ultimate tailgate party which includes a case of beer, a flat screen TV and a brand new living room set delivered to the winners home to watch the game. When the game is over the winner gets to keep the beer (if there is any left), the TV and living room set forever. This promotion last from September through December and occurs at many locations.
Client # 1 receives: The Yuengling Brewery receives a feature on their products for several months thus helping to promote and sell more of their product. Good will with their restaurant and bar clients.
Client # 2 receives: Ashley Furniture receives a tremendous amount of free advertising on radio and television stations that they normally do not purchase on their own.
The restaurants and bars where the promotions were held has many more clients not only that evening but for many evenings leading up to the big night of the event.
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Name: The Yuengling Floating Beach House
Clients: Yuengling Brewery and Carnival Cruises
Concept Dilemma: Many Beer Companies give weekends away to local beach houses.This has been done for nearly 15 years. It's old and abused. Our goal was to spoof the other companies and make Yuengling's Prize more fun and interesting.
Answer: Give away cruises to tropical islands. " Upscale the Beach House "
Thus the name Floating Beach House.
This promotion lasted from May through October and occurred at many locations.
Concept:
At participating restaurant and bars in conjunction with several top radio stations in each market we did live appearances where patrons of the venues would come to the promotional table set up. At the table we had to tubs of water filled with corked empty Yuengling beer bottles. (a/k/a the message in a bottle going along with the deserted island concept) Patrons would come up and pick out a bottle, pull the cork and shake out the message inside the bottle. All the messages had different messages on them. Some said, sorry try again. Others awarded small prizes such as shirts or CDs while one said, pack your bags you're going on a cruise.
Client # 1: The Yuengling Brewery received extended brand exposure and featured pricing for months in all participating venues. They created good will with venue owners.
Client # 2: Carnival Cruises received a tremendous amount of free advertising on top radio stations in several markets.
The venues had more customers visit their locations and built customer loyalty.
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Name: The Stan & Guy Show
Clients: The Yuengling Brewery and Frank Fuhrer Wholesale Company
Concept Question: How to compete for placement in top 10 accounts in Pittsburgh while being out spent by larger companies 10: 1 in the market.
Answer: Create a promotion using television to gain exposure for the top 10 accounts while gaining key placement and features for the Fuhrer portfolio
This promotion lasted from August through December and occurred in 10 accounts.
Concept:
Radio promotions and appearances are very common, however they have become lack luster unless they have a creative and unique concept wrapped around them. In this case however, we used the Fox Television Station and a very popular sports figure in the Pittsburgh area to promote specific venues on television and then had the television station do appearances at specific venues. Every week customers could go to any of the top ten accounts in Pittsburgh and enter to win the grand prize.This is something very unusual because most television stations do not do personal appearances.
The audience during the Stan Show is 9 times larger than the average listening audience on Pittsburgh radio. At participating venues Frank Fuhrer Wholesale was able to leverage feature nights on their portfolio of products. In return the venues received promotional advertising on the Fox Network and then the winning venue (the one that sold the most product during the feature months) received a live half hour broadcast where the Guy Show would be shot from and patrons that evening could enter to win a big screen tv and two reclining chairs for their home.
Client # 1: Frank Fuhrer Wholesale received key placement for its portfolio in the top 10 accounts in Pittsburgh.
Client # 2: The Yuengling Brewery is a key part of that portfolio
The venues received television advertising. The winning venue received thirty minutes of exposure on a widely watched local show exposing their venue to tens of thousands of potential customers.
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Name: Getaway without Going Far, Fernwood Resorts
Clients: Fernwood Resorts and the Yuengling Brewery
Concept Question: How to expose the Fernwood Resorts to surrounding states residents as a viable resort destination that was easier and safer to travel to after the 9-11 tragedy.
Answer: Team up Fernwood with local beer distributors in four states and have them enter to win 3 day trips to Fernwood.
This promotion lasted from April through October and occurred in nearly 100 Distributors.
Concept:
Fernwood and Yuengling used a massive promotional campaign on more than twenty radio stations cross promoting the opportunity for people to visit their nearest beer distributor pick up a case of Yuengling beer and enter to win a trip to Fernwood. The trip included a one bedroom villa on the golf course, tennis, horseback riding, golf, massages, water sports, theatre shows, food and beverages. Entering to win was not was not predicated on buying the Yuengling product, however the Brewery expected a certain win fall from this promotion and they received it.
Client # 1: Fernwood Resorts received an enormous amount of advertising to build customer awareness.
Client # 2: The Yuengling Brewery received key placement in nearly 100 distributors.
Special Note: Distributors account for more than 75% of all beer sales
