A3 (Ashley Advertising Agency) today announced the appointment of Rachel Laird as Manager of New Business. She will be responsible for the agency’s external sales team and will be a valuable contributor in the areas of marketing and business strategy.
Laird has more than 15 years of national and regional media sales experience for brands such as Ford, Miller, Paramount Studies, Live Nation, Kohl/s and the Fox Chase Cancer Center. Her background includes positions with national media groups in the Philadelphia area including National Corporate Sales Manager for Merion Matters (Advance Healthcare Network) and Digital Sales Trainer for the Goodway Group. Under her leadership as Digital Sales Coach and Campaign Manager for Calkins Media, Laird’s team increased sales profits for the organization by over 108%. As Digital Account Executive for the Advertising Specialty Institute, Laird received awards as the Top Performer in Corporate Sales in 2005 and 2006 as well as the Top Internet Sales Representative in 2005.
“Rachel has a diverse background and brings with her a distinctive set of skills which make her highly suited for this role,” said Frank Gussoni, President of A3. “Her successful sales track record with national campaigns and depth of experience in digital media will play a pivotal role in the advancement and growth of our agency.”
Laird is the fourth new hire to the agency in in the last nine months. The organization will be bringing on additional staff in the future as it continues to roll out the strategic growth plan.
“I am thrilled to join A3 at this exciting time in our industry,” said Laird. “The media landscape is becoming more challenging for businesses to get noticed by consumers. And while this can be unsettling and frustrating for most, A3 sees an enormous opportunity for brands and businesses to market their products and services with stakeholders in creative and more effective ways. I look forward to bringing this fresh and innovative approach to advertising to businesses regionally and nationally.”
To learn more about how A3 can help your business succeed, contact A3 at (610) 631-5500 or go to their website at www.ashleyadvertising.com
A3, also known as Ashley Advertising Agency serves the media buying and digital communications needs of business-to-consumer (B2C) organizations throughout the nation that want to stand apart from their competition and clearly communicate their vision to the world. From strategy and analytics to media buying, digital and mobile communications, the experts at Ashley Advertising have the experience to generate buzz for your brand and creatively communicate your message to target audiences. For more information, visit www.ashleyadvertising.com
Contact: Lisamarie Brody, Public Relations and Branding Manager
Phone: (610) 631-5500