Engineered Advertising 360 is a way of advertising that brings your brand into focus. We’re so confident about it that we’ve created a blog to share articles and information to help you use our insight and information to help make your brand go from ordinary to extraordinary.

Last January, Marc Pritchard, Chief Marketing Officer for Procter and Gamble, (P&G) had enough. Despite spending billions on digital advertising placement, the corporation behind household staple brands such as Tide, Bounty and Pampers, continued to have abysmal growth numbers. For the last several years, he called upon Facebook and Google to discuss the ad campaign results […]

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A3 Expands Sales Team

A3 (Ashley Advertising Agency) today announced the appointment of Rachel Laird as Manager of New Business. She will be responsible for the agency’s external sales team and will be a valuable contributor in the areas of marketing and business strategy. Laird has more than 15 years of national and regional media sales experience for brands […]

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Faster, Stronger, Better…The Bionic Effect of Hyper-Local Media Plans on ROI Consumers are hit with an average of 1,700 banner ads each month.  That’s nearly 20,400 ads placed in front of them each year[1].  As a result, consumers have developed “banner blindness,” making it increasingly difficult for a business’ mobile ads to get noticed.  While […]

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David Ogilvy once said, “Don’t count the people you reach; reach the people that count.” Although he makes it sound simple, reaching the right people at the right time with the right message continues to be one of the biggest challenges for agencies and marketing professionals. And when you actually do reach the right people, how to you continue your influence to nurture the lead into a sale?

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