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Engineered Advertising 360 is a way of advertising that brings your brand into focus. We’re so confident about it that we’ve created a blog to share articles and information to help you use our insight and information to help make your brand go from ordinary to extraordinary.

Has marketing and advertising really changed that much in the 21st Century? Is it necessary to completely alter the way we reach audiences from what we did in the past? In this four-part series, I’ll discuss my thoughts on the millennial generation, the way technology has impacted advertising and how companies and advertising agencies need […]

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In addition to understanding the millennial generation (which was covered in my first article of this series) and how important it is to any business’s marketing focus, the way we go about reaching that audience is equally vital. Many believe digital advertising is the “cure” for your businesses growth and success, particularly to millennials. Unfortunately, […]

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Do you find yourself trying to get a handle on this ever-evolving world of digital advertising? When you finally figure out one method of advertising, you’re told that it’s no longer relevant and you need to learn about and understand the next new thing? We’ll call it “shiny object” syndrome. You probably went to college […]

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After reading my first three articles, you should have picked up on these points: 1) The Millennial generation is important, but shouldn’t make you change the way you handle all of your marketing. 2) Digital advertising “noise” seems to mostly benefit those who created it. 3) You shouldn’t doubt or change your view on how […]

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Everyone talks about it and the industry is fighting it. So why can’t we find a way to stop it? It seems that almost every week a new tool is introduced to combat ad fraud. But why, despite efforts to end the practice, does ad fraud persist? Ad fraud is a type of scam in […]

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With a record number of shoppers expected to go online for holiday purchases this year, so too are advertising dollars – and for good reason. Between Thanksgiving and New Year’s Eve: Impressions typically increase 50% Click-through rates rise 100% Conversion rates go up 60%. This upsurge in online traffic also translates into higher sales for […]

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Advertising firm boosts talent to service expansion into new markets and new functions TROOPER, PA – April 27, 2017 – A3 today announces the addition of a new employee, Kevin Pollock as Junior Media Buyer. With expanding services and a continually growing client roster, Pollock joins a talented and tenured team to continue the firm’s […]

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DIGITAL / SOCIAL MEDIA BUYER A well-established boutique agency located in suburban Philadelphia is seeking a Digital/Social Media Buyer to join the media buying team. Our agency has been in existence for 20+ years and is highly regarded by clients for our customized & personalized work. Our culture is professional, family oriented, personable and exceptionally […]

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Got a passion for numbers and spreadsheets? If so, you might be the right candidate to join our team as an Accounting Clerk. Responsibilities include processing and matching purchase orders for advertising campaigns placed on television, radio and out of home media outlets. The Accounting Clerk maintains and manages the quality control of data with an ultimate goal of […]

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A3, a well-established boutique agency located in suburban Philadelphia, is seeking a Digital Media Buyer/Planner to join the media buying team. Our agency has been in existence for 20+ years and is highly regarded by clients for our customized & personalized work. Our culture is professional, family oriented, personable and exceptionally productive. The Digital Media Buyer/Planner […]

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