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Engineered Advertising 360 is a way of advertising that brings your brand into focus. We’re so confident about it that we’ve created a blog to share articles and information to help you use our insight and information to help make your brand go from ordinary to extraordinary.

Outcomes give hope in effort to reduce industry-wide ad fraud King of Prussia, PA – November 28, 2018 A3 media (A3), a media buying and planning agency, announced today the successful completion of a pilot program to test the application of blockchain technology in digital advertising. Blockchain acts as a third-party verification system to independently authenticate […]

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Blockchain is a digital ledger of transactions, called blocks which are linked together in an immutable register, or chain. Each block contains an exact record of transactions between two independent parties in a verifiable permanent way. While most people associate blockchain with cryptocurrency, the technology has useful applications to many industries including advertising. Today, there […]

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Group hopes the technology will ease ad fraud King of Prussia, PA – September 10, 2018 A3 media (A3) is participating in a nationwide pilot program to reduce fraudulent billing and delivery discrepancies plaguing digital advertising. The pilot, headed by Lucidity Tech and sponsored by the IAB, is testing blockchain technology as a meaningful solution […]

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A3, a boutique advertising agency located in suburban Philadelphia, is seeking a qualified candidate to join their team as a Media Analyst. The Media Analyst will work integrally with media and account teams to support data analysis and performance tracking for the advancement of client business. The analyst will employ various analytical methodologies to reach […]

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Has marketing and advertising really changed that much in the 21st Century? Is it necessary to completely alter the way we reach audiences from what we did in the past? In this four-part series, I’ll discuss my thoughts on the millennial generation, the way technology has impacted advertising and how companies and advertising agencies need […]

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In addition to understanding the millennial generation (which was covered in my first article of this series) and how important it is to any business’s marketing focus, the way we go about reaching that audience is equally vital. Many believe digital advertising is the “cure” for your businesses growth and success, particularly to millennials. Unfortunately, […]

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Do you find yourself trying to get a handle on this ever-evolving world of digital advertising? When you finally figure out one method of advertising, you’re told that it’s no longer relevant and you need to learn about and understand the next new thing? We’ll call it “shiny object” syndrome. You probably went to college […]

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After reading my first three articles, you should have picked up on these points: 1) The Millennial generation is important, but shouldn’t make you change the way you handle all of your marketing. 2) Digital advertising “noise” seems to mostly benefit those who created it. 3) You shouldn’t doubt or change your view on how […]

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Everyone talks about it and the industry is fighting it. So why can’t we find a way to stop it? It seems that almost every week a new tool is introduced to combat ad fraud. But why, despite efforts to end the practice, does ad fraud persist? Ad fraud is a type of scam in […]

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With a record number of shoppers expected to go online for holiday purchases this year, so too are advertising dollars – and for good reason. Between Thanksgiving and New Year’s Eve: Impressions typically increase 50% Click-through rates rise 100% Conversion rates go up 60%. This upsurge in online traffic also translates into higher sales for […]

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